Four-Term Contingency Of The Day: Cold Remedy
Motivating Operation: Coughing and congested. My head hurts
Discriminative Stimulus: Package of NeoCitran and the kettle
Behaviour: Prepare and drink NeoCitran
Consequence: Headache goes away, less congested, less coughing (negative reinforcement)
I'm sick [insert whine here]. NeoCitran has worked to eliminate my symptoms in the past and so it was highly likely that I would go for the NeoCitran again. Here I am in bed blogging about it. Anytime we take something to remedy what ails us and it works, our remedy of choice is negatively reinforced. This means we are more likely to use the same remedy should we find ourselves under the same circumstances. Cold medications have one job to do and that is to rid the person of their symptoms. They don't need to taste good, look sexy or have flashy selling features. If they stick to what works and it does, people will use their product again. I wonder how loyal people are to their over-the-counter medicines?